Our Principles

We maximize algorithmic performance subject to uncompromising standards of ethics and transparency. Machine learning and artificial intelligence pose serious challenges to the way we operate and take decisions, and there are no easy answers. Rather than resist change, we should embrace the opportunity and face those challenges. Below, we list the 4 principles that guide our work.



We make the rationale behind our algorithmic recommendations as transparent as possible



We make sure our algorithmic recommendations are aligned with our clients' fairness principles



We maintain the full privacy of our clients by adhering to the highest standards of cybersecurity and anonymization



We make room for human judgment and decision making where appropriate