Our Ethics

Ethics is at the core of what we do. Machine learning and artificial intelligence pose serious challenges to the way we operate and take decisions, and there are no easy answers. Rather than resist change, we should embrace the opportunity and face those challenges. Below, we list the 4 principles that guide our work. 

Interpretability

 

We make the rationale behind our algorithmic recommendations as transparent as possible

Fairness

 

We make sure our algorithmic recommendations are aligned with our clients' fairness principles

Privacy

 

We maintain the full privacy of our clients by adhering to the highest standards of cybersecurity and anonymization

Control

 

We make room for human judgment and decision making where appropriate